Why Size Shouldn’t Matter
To badly misquote Einstein: women’s sizes are a stubbornly persistent illusion. Size 12, size 18, size 8, even size 0. We’ve all heard them. We all use them in our everyday lives. But what do they actually mean? The huge disparity in clothing sizes is something bemoaned by women worldwide. But why is there such variation? And what are your options if your body type doesn’t fit the standardised models? Clothing sizes for women are a relatively new addition to the fashion world, only coming to prevalence in the middle of the last century. Before the modernisation of fashion manufacturing,...
Toxic Parenting - Perpetuating the Gender Divide
Why are some parents deathly afraid that their son might want to play with dolls or that their daughter might want to play with toy cars?
Why are some parents terrified of their son wearing a tutu or their daughter preferring to wear a shirt and bow tie?
Children shouldn’t be judged or ridiculed for their choice in clothing, toys or even what they want to be when they grow up.
Toy segregation doesn’t make sense because...
Competition Time
So we have noticed that certain first names are very popular amongst our customer base. Can you figure out which are the top 3 names as a percentage of all customers?
We did a spreadsheet of our our customers names, sorted them by first name and counted how many had the same name - including simple variations in spelling.
If there are enough snowflakes, we can create a powerful glacier...
The biggest insult at the moment? Snowflake.
But why is a fragment of ice that falls from the sky on a chilly day become one of the most popular put-downs for our time?
Being Butch: The quintessential guide to butch style
In very general terms, butch style incorporates the more masculine side of menswear. Think sturdy and durable clothing such as outdoors wear, sportswear, smart suits and dapper ties. The butch fashion isn’t to be confused ...
New season trends that fit in with gender-fluid identities
The 90s are well and truly back…in terms of this season’s (and next season’s) trends, anyway! Even the early 00s are getting a look in, because nostalgia is a key theme at the moment - especially with people aged 16-30. That’s quite a big age-gap!
Diversity in size is still really unrepresented at LGBTQI+ fashion events - here’s why it’s damaging
The first ever London Queer Fashion Show took place on September the 20th in Hackney. It may have passed you by as unfortunately it did not gather much mainstream media attention. Certainly overdue and most welcome this event wanted to give visibility to diversity within the community and as the...
Queer Fashion Show
Lesbian Fashion Show
GFW Clothing was invited to take part in the Fashion Show which is an annual fixture in the International Women's Festival on the beautiful island of Lesbos.
We were able to showcase our latest collections in a two part appearance, and enjoy all the other benefits of attending the festival and enjoying the sunshine. Now how many fashion shows have you seen where the models have so much fun?
Part 2
With thanks to Thomas Volgmann for the video.
https://www.facebook.com/Thomas-Volgmann-Video-Productions-Berlin-136184240344940/
Music: Mighty Real - Slyvester
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