We’re thrilled to share some great news with you! Batch #1, our Autumn/Winter collection, was a huge success. Thanks to the support of all our loyal customers, we reached the order numbers needed to move forward with production. This is fantastic news for all the GFW shirt lovers out there, and we’re excited to continue this journey with you!
At GFW, our values are all about creating shirts that fit your body shape — ‘We Fit Every*Body!’ This collection was designed to cater to every personal style, whether that preference be a neutral aesthetic, timeless classic looks, or something a little more eye-catching.
The Autumn/Winter collection was a palette that was celebratory and vibrant – uplifting and perfectly timed for the festive season! Deep aubergine, lush emerald, and antique gold, accented by pomegranate and lemon. Classic blue and feather motifs on rich greys and yellows capture winter’s essence in fun and inspiring colours!
Crafted from 100% fine quality Cotton, these shirts are smooth, crisp, and incredibly comfortable — exactly what you’d expect from a GFW design. We also offered customisable contrast details on the cuffs and collar, along with feature buttons and topstitching to add that extra touch of refinement. We’re proud to continue offering these thoughtful details as part of the GFW experience.
As a little treat, here’s a sneak peek at some of the behind-the-scenes fun we had during the process—check out the pics that didn’t make the cut!
Exciting News: Batch #2 – Coming Soon!
We’re thrilled by the continued support and enthusiasm for our shirts, and we’re excited to announce that Batch #2, our 2025 Spring/Summer collection, will be launching early next year. The pre-order window will open at that time, so you’ll be able to place your order as soon as it’s live.
We’ve been having a lot of fun working on new ideas and designs, and while we can’t reveal everything just yet, here’s a preview of what you can expect:
- GFW Classic Shirt: Made from 100% fine quality Cotton Poplin, available in both plain colours and fun patterns. These shirts will feature statement buttons and contrast topstitching to elevate the overall look. You’ll also be able to choose between long sleeves or short sleeves for a perfect fit.
- GFW Dress Shirt: Crafted from 100% Cotton Twill in a classic plain colour, this shirt will feature a semi cut-away collar for a smart, crisp look. It will also include contrast topstitching and buttons for a refined touch. Plus, you’ll have the option to customise your cuffs—choose between a button cuff or a fold-back cuff, perfect for pairing with cufflinks. This has been a highly requested addition, and we can’t wait to bring it to life.
We’ll be sharing more details about the styles, features, and fabric choices soon. Make sure you have signed up, so you are the first to hear about the pre-order launch date for Batch #2 – be sure to stay tuned!