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The biggest insult at the moment? Snowflake. But why is a fragment of ice that falls from the sky on a chilly day become one of the most popular put-downs for our time? 

In very general terms, butch style incorporates the more masculine side of menswear. Think sturdy and durable clothing such as outdoors wear, sportswear, smart suits and dapper ties. The butch fashion isn’t to be confused ...

The 90s are well and truly back…in terms of this season’s (and next season’s) trends, anyway! Even the early 00s are getting a look in, because nostalgia is a key theme at the moment - especially with people aged 16-30. That’s quite a big age-gap!

The first ever London Queer Fashion Show took place on September the 20th in Hackney. It may have passed you by as unfortunately it did not gather much mainstream media attention. Certainly overdue and most welcome this event wanted to give visibility to diversity within the community and as the...

We love comedian Zoe Lyons and she likes our shirts, mutual respect init. We asked her to share what she likes about them and this is what she said.

And so we have come to the end of our Lookbook series. We do hope you have enjoyed some of the looks we have put together combined with a bit of 'improv' silliness.

What is masculinity as a social construct? It’s seen everywhere from the way people deal with their mental health to consumer goods. While the latter includes everything from manly ‘detailer’ shower sponges (isn’t detailing a term used for cars not human?), 

ARR ME HEARTIES! 'Tis Cap'n Kate 'n' she be wearin' a Sugar Skulls Long Sleeve Shirt in an Alex 3 shape / size.